Note: This post is the first in a series about how to optimize for a global internet marketing campaign.

One of the great benefits of the Internet as a commercial platform is that it has worldwide reach.  Artisans in India can sell their goods in London.  Firms in Mumbai can create successful businesses selling services to customers in Chicago.  Resorts in Costa Rica can book reservations from travelers in Toronto.  The web has clearly become a democratizing economic medium for businesses the world over.

So what does a company with global reach need to consider when it comes to global digital marketing?
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This blog entry picks up where our last one left off, providing more explanations and links to useful tools for generating keyword ideas. Topics discussed include keyword forecasting, estimating search volume, building keyword lists, and user intent.

Keyword Forecasting: We’re frequently asked by our clients to break out our crystal ball and predict/forecast the future performance of potential keywords. Below is a list of tools we use here to perform such a task:
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