With Facebook’s already overwhelming networking presence only getting stronger (400 million plus users and counting), more and more people are recognizing the importance of Facebook as a way to spread the word about their businesses. You can drive more traffic to your company’s Facebook page by implementing an SEO strategy using many of the same tried and true tactics you’ve used for your website. We’ve compiled a list of some easy ways to optimize your Facebook fan page for search. (more…)

In our previous blog, we discussed why a blog owner might utilize the NoFollow attribute (to help reduce spam comments). As we mentioned, using NoFollow prevents the PageRank from flowing to the destination page, a barrier to the shotgun approach to link building used by some SEO’s. However, commenting in blogs is a typical part of any link building program. If part of your job entails leaving blog comments (and links in directories, social network pages, etc), finding a way to avoid NoFollow blogs is a good way to improve the efficiency of your program. Below, we highlight a simple series of steps to determine if a blog or other page utilizes NoFollow links. (more…)

As Facebook continues to expand the number of users and applications available to users, it’s becoming increasingly difficult for the social giant to police users’ personal data, as evidenced by a recent report from the Wall Street Journal. In their investigation, WSJ discovered that many popular Facebook applications, including the ten most popular applications, were transmitting Facebook users’ ID numbers to at least 25 advertising and Internet tracking companies. Several of these companies build profiles of Internet users, including their online activities. Three of the top 10 applications, according to WSJ, have also exposed information about users’ friends to outside companies in addition to the users’ data. (more…)

Most of us that manage blogs understand the potential volume of spam associated with them. Blogs are often bombarded by comments that add no value to the topic, comments added only to create a link back to someone’s website. One method utilized by many blog managers to curtail this is the use of the nofollow attribute on outbound links. This method, in theory, removes the value of spam comments. However, the effectiveness of this method is somewhat limited. In today’s blog, the first of a three-part series on the nofollow attribute, we’ll introduce nofollow tags and discuss their inclusion in outbound links from a blog. We’ll also discuss a more complete strategy for controlling spam comments. Later in the series, we’ll show you a quick way to determine if a blog is link-worthy (i.e. you’ll get PageRank flow) and look into “PageRank Sculpting” as a way to control which pages appear in search results. (more…)