Before everyone gets out their chairs to start a chain of comments, I ask that you notice the question mark at the end of the title. As you’ll see, we’re really just discussing one aspect of the long-tail keyword – competition (and saturation). First, I want to give a quick overview of the historical perspective on the long-tail keyword. Then, I’ll show some interesting data regarding recent trends in paid search (PPC) marketing. Some of this information may truly surprise you! (more…)

PageRank sculpting is always a hot topic among members of the SEO universe, with hoards of Internet marketers on both sides of the fence. On the one hand, you’ll find SEO firms that insist that PageRank sculpting is the premier tool in making sure you achieve maximum visibility for the important pages of your website. On the other hand, many SEO professionals insist that a) the engines see through this tactic, b) this strategy yields limited results and c) other methods are much more impactful. In today’s blog, we’ll discuss PageRank sculpting in historical and recent context and provide some input moving forward. We are definitely interested to hear your opinions and results with PageRank sculpting! (more…)