While the economy might be showing signs of life, companies are still looking for areas to remove inefficiencies and, in the end, to reduce the cost of digital marketing efforts.  Today, we’ll show you some specific areas to look for wasted funds to help you run the most profitable marketing program possible. (more…)

Dayparting (as it relates to Paid Search) is a fairly simple concept, but one many companies have failed to utilize.  Simply, dayparting is the act of limiting or suspending part of your PPC program during certain periods (and running more advertising during your peak periods).  Today I will answer two main questions:

1. Who should be using dayparting (and why)?

2. How do I determine my peak periods? (more…)

Imagine that your company has spent the last 6 months working on a new sales campaign.  You’ve hired top designers, an experienced marketing company and a top PR firm.  Everything has been carefully planned, the product offering, the sales price, the landing pages, the banner ads, everything.  The promotional date comes and you eagerly watch as your new campaign is launched.

The initial results seem promising, featured articles in prominent news outlets, a large burst of traffic from various sites across the internet – all of them heading towards the landing page that you’ve set up to promote your special offering.  It all seems to be working beautifully.

And yet, at the end of the day, you notice a curious fact – despite the increase in exposure and traffic, your sales have only marginally increased, certainly nowhere near the levels that you had been banking on. (more…)

There appears to be a general consensus among SEO’s that the incoming link profile for a website has a significant impact in how the site ranks in the search engine results.  The school of thought alluded to in the title (now outdated, as I will show you) believed that quality was important, but that volume could make up for what you might be lacking in quality.  This might have been true at some point, when search engine technology was a bit more limited, but the landscape has changed entirely.  In terms of relevance to the search query, it’s definitely a positive shift.  However, for Internet marketing managers, link building will now require some additional planning and thought. (more…)