Based on the public reaction to Google’s launch of the +1 feature for paid search ads, players in the SEM industry can be categorized into two camps: the folks who are immediately dismissing it as the next Google Wave (i.e. a soon-to-fail attempt at competing against Facebook in the social media sphere) and the folks that are choosing to just wait and see.  For those not in the know, the +1 feature allows people with Google profiles to click on a +1 button to recommend either a paid or an organic search result.  That person’s recommendations are publicly shared with his or her contacts on Google. (more…)

When does it make sense to use and pay for Omniture SiteCatalyst versus using the Google Analytics free solution?  The fact of the matter is there are many scenarios in which a detailed Cost Benefit Analysis may dictate that Omniture is the most cost effective solution.  Many of the scenarios would be unique to an industry, organization, or a specific website.  In this blog we’re going to discuss a few blanket scenarios where in most cases Omniture SiteCatalyst ends up being the most cost effective solution regardless of your unique situation. (more…)

If you want to enhance the conversion rates for your Display Advertising initiative, an excellent means to do so is to take advantage of the remarketing or behavioral targeting technology that most advertising networks are offering.  Essentially, this feature allows advertisers to serve impressions to Internet users who have already expressed an interest in your product or service.  In most cases the click through and conversion rates for impressions served to remarketing targets will be significantly more than those served to less qualified users. (more…)