Among the various intellectual properties at Rise Interactive, PPCR stands out as a significant competitive advantage for paid search advertisers.  PPCR is an automated paid search reporting tool created by the product development team at Rise Interactive.  PPCR combines data from multiple search engines to give all users an aggregated perspective on their paid search advertising performance in one central location. (more…)

The advent of Google Analytics 5 in the first quarter of 2011 ushered in several new features that are improvements over the existing Google Analytics package.  We are excited about the update and have chosen to write a summary of the improvements we find the most compelling and valuable. (more…)

Some of you may think you can’t live a day without updating your Twitter or checking your Facebook Newsfeed, but just a few days ago, social media potentially saved the life of a student. The New York Times reported the story of Jacob Boehm (http://www.nytimes.com/2011/08/22/world/asia/22iht-search22.html?_r=1&ref=technology) who was traveling alone in Southeast Asia and went missing for more than a week. His parents, being concerned about not hearing from him, initiated a search, along with his classmates, that included the use of Facebook in order to spread the word of his cause. Facebook, in turn, offered free advertising on its website to help search for the young man and the search spread to other social media sites. After less than 24 hours of their social media efforts, Jacob was located by authorities. (more…)

Being in a Marketing role, I realize the importance Corporate Branding plays in the success of a business. What I have noticed, however, is the large amount of businesses today which think otherwise. Many business’ perceptions of Corporate Branding remain stuck in this idea that branding a company and its products is some sort of “icing on the cake”—so to speak. Branding has become somewhat mundane in the minds of some business individuals and takes a back seat to other business-generating practices. As far as I’m concerned, what those businesses are missing out on is a chance to move their products and services to the forefront of consumers’ minds; this would, in turn, create more business for these companies. What better way to generate business than to use brand recognition and recall to your advantage? I know in my mind, the choice is simple: give branding the proper attention it deserves and increase overall business through customer brand loyalty. (more…)

Launched in November 2009, Google Sitelinks allow advertisers to include additional URLs in their paid search ads beneath the usual description and display URL. Sitelink URLs lead users to more specific pages within the website, giving them more control over the content they see when they click on the ad.  From the user’s perspective, these ads appear more legitimate in their similarity to the organic results they see on a search engine results page (SERP).

Companies using sitelinks often see significant increases in click-through rates, likely resulting from greater perceived authority that comes with ads covering more screen area in premium positions.

(more…)

Recently, I did a comparison of several of the most prominent and widely used Affiliate marketing networks available in order to help our clients in the decision-making process. Once you decide to get involved with an Affiliate network to advertise your business, there are several factors to consider when choosing one. Below are a couple of the most important factors you should consider before you make your decision. (more…)

One thing in particular that is still somewhat of an enigma in the world of SEO is the QR code. QR codes have “high-speed decoding” capabilities and are one of the many things in our everyday life that are overlooked and undervalued.  The bits of information that QR codes contain can range from a page URL to persuasive text: (more…)

Tonight a few of us Risers had the opportunity to go to an event hosted by Adobe Omniture to preview their new product, SocialAnalytics.  It’s a tool that’s hoping to answer the question that so many of us in social media are trying to figure out: “What is the value of social media?” (more…)

With the recent economic events in the US, many are thinking that things are not looking too good for business. While most people are trying to cut corners, all of us here at Rise are just as busy (if not busier) than we’ve been for the last 6 months. As we’ve already gone through one economic downturn in the last 5 years, there’s one thing that we can learn from the past: people will always need to market. (more…)

A great way to get your company’s message across to its ideal audience is to implement an email marketing campaign. Whether a company wishes to shape their brand or simply increase their customer base, email marketing can be an effective medium to achieve your company’s goals. Companies must be cognizant of tips and best practices for an effective email marketing campaign. Listed below are five email marketing must have’s to consider when creating your company’s campaign: (more…)