Imagine being surrounded by thousands of Search industry professionals, all focused around one key objective: discovering the latest and greatest tips and techniques to overcome the ever-changing world of Search. This is the reality of attending a Search Engine Strategies Conference. (more…)

Link building is often described as a type of sales, where the product is your site’s content and the currency is links. The best link builders, like the best sales people, are said to possess a competitive drive and “hustle” that keeps them going until an opportunity is secured. And just like in sales, if the product you’re trying to sell (your site) is dated or useless in the eyes of your link opportunities, any link building efforts will waste a great deal of time without much to show for it. (more…)

For those of you following along the development of the EBook being created to help study for certification in Google Analytics, three new chapters have been posted in the last week.  Currently, the chapters posted include: (more…)

The fanfare surrounding Google+ died down a long time ago (aside from a brief resurgence while everyone threatened to leave Facebook following their redesign in September).  Google’s “Facebook killer” has so far been nothing more than another flop in the line of Google Buzz and Google Wave.  There are a number of reasons why G+ has not lived up to expectations, but one big change yesterday may be Google’s best chance at turning things around. (more…)

While announced back in March, Google recently reinitiated the “Block all [URL]’s results”, causing an uproar within the digital space.  To remind everyone, this feature works as follows: (more…)

The next time you go to the mall, take a look around.  Notice anything?  Yes, Christmas decorations are out ridiculously early, but that’s not what I’m talking about.

Look at the people.  What do you notice about them?  How many of them are there by themselves?  Sure, there may be a few, but I’m guessing the vast majority are there with a friend or a family member.  Why do you think that is? (more…)