The campaign reports in Site Catalyst relay information about the performance and results of advertising campaigns.  Analyzing the campaign reports can offer valuable insights into the types of advertising and channel sources that are most effective in driving traffic, success events, and/or conversions on your site.  Campaign tracking codes are an essential tool to track the specific traffic your advertising campaigns are yielding.  A carefully constructed naming convention for the tracking code parameter value passed by the campaign ID is essential to maximizing the value inherent in the campaign reports. (more…)

Paid search detection is not enabled by default in an Omniture Site Catalyst implementation.  Without the paid search detection, the Traffic Sources report becomes very limited because ‘Search Keywords Paid/Natural’ and ‘Search Engines Paid/Natural’ will not display segmented data.  In order for Site Catalyst to populate these reports, paid search detection must be enabled.  Site Catalyst will analyze the referring URL for three items to determine if the traffic should be assigned to paid search: (more…)

To expand upon a previous blog post about the different benefits Omniture’s SiteCatalyst and Google Analytics offer, we have developed the below table that compares all of the important features in a matrix to make it easier for you to determine which is best for you.

Rise Interactive has years of experience implementing and with ongoing consultation for both Google Analytic and Omniture SiteCatalyst.

If you are interested in learning more about which analytics platform might be right for your business,

contact us for a free analytics consultation: 

312-281-9933

info@riseinteractive.com

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