Crafting a digital marketing strategy for your company’s upcoming campaigns can be a daunting task without the right direction. The great campaigns are the ones which have essentially no end—companies which go a step further to incorporate compelling messaging, unique concepts and distinctive visuals to connect with and create a lasting impression on their audience. (more…)

There’s something to say about the power of branding and how it affects a company’s image in the public eye. Brand giants, such as Coca-Cola and Microsoft, did not get as large as they are today without the support of people who actively believe in and vouch for the products and services they provide. These people, generally referred as brand advocates, have loyalty with a specific brand and leverage their personal connections to promote the brand. (more…)

Going “viral”—what does that mean exactly? The definition, according to Google, states that viral is “an image, video, advertisement, etc. that is circulated rapidly on the Internet.” It’s amazing to think that content could be so compelling—that people all over the world could recognize a name, a video or a tune that has been organically shared with friends, family and followers across the internet. (more…)

In the day of Social Media and the never-ending platforms for communication, connections are everything. People who establish some sort of relationship with one another also create a vital component in the communication process: credibility. In business, so much of the challenge for companies is producing engaging content to allure brand advocates and establish brand authority. Many do not realize, however, that in order to have this content make a significant impact on your business—by increasing brand loyalty, conversions, etc.—you must leverage the powerful tool of credibility. (more…)

The fanfare surrounding Google+ died down a long time ago (aside from a brief resurgence while everyone threatened to leave Facebook following their redesign in September).  Google’s “Facebook killer” has so far been nothing more than another flop in the line of Google Buzz and Google Wave.  There are a number of reasons why G+ has not lived up to expectations, but one big change yesterday may be Google’s best chance at turning things around. (more…)

The next time you go to the mall, take a look around.  Notice anything?  Yes, Christmas decorations are out ridiculously early, but that’s not what I’m talking about.

Look at the people.  What do you notice about them?  How many of them are there by themselves?  Sure, there may be a few, but I’m guessing the vast majority are there with a friend or a family member.  Why do you think that is? (more…)

‘Twas the month before Cyber Monday and all through the world, internet marketers were caught up in the swirl.  How to make their sites better, more desirable, they wondered, and how to avoid being the sites that floundered.

Yes, the holidays are upon us and companies and agencies alike are working around the clock to make sure their sites are the ones that shoppers will go to for their purchasing needs. (more…)

The holiday season is upon us and with it, lots of opportunity for increased traffic, visits, clicks and conversions.  In the world of ecommerce, it’s not just about the goods you have to offer or the free shipping that comes with every purchase (although that is a good idea around the holidays).  This is an important time not only to give and receive cheer, but also to employ some SEO to take advantage of the shopping spree many are about to embark on.  In an effort to spread some holiday joy, here are 10 tips on how to optimize your website and business for the holidays. (more…)

In the past months, there has been some confusion as to the actual popularity of Google +.  Google +, the newest addition to the Google Empire, is rapidly gaining subscribers, but how often are they actually using the platform?  Google has yet to release any information about the frequency in which + is being used, leaving many to wonder what their release of 40 million users really means. As part of Google’s earnings announced on October 13th, CEO Larry Page announced that Google + had 40 million members, stating, “Google+ is now open to everyone and we just passed the 40 million user mark. People are flocking into Google+ at an incredible rate and we are just getting started!” (more…)

2011 has not been an easy year for job seekers and while many political hopefuls have plans to improve the dire job market, these changes will take time to take effect.  Many are left without jobs and in many cases, no amount of networking can put employees into a company that can’t afford to hire.  Even those who are employed and are looking to leverage themselves into a better position over time have found themselves struggling to find the right fit for their abilities and qualifications.  So while we wait for our government to sort out this job situation, what can we do? (more…)