In this ever-growing world of technology and social media, where does your preference lie in the battle for supremacy, Facebook or Twitter?  With one Goliath the giant, and the other aiming to be David, who reigns supreme and for how long?  Although their inceptions are different, I am eager to determine which is most used and which is the less-favored platform. (more…)

Some of you may think you can’t live a day without updating your Twitter or checking your Facebook Newsfeed, but just a few days ago, social media potentially saved the life of a student. The New York Times reported the story of Jacob Boehm (http://www.nytimes.com/2011/08/22/world/asia/22iht-search22.html?_r=1&ref=technology) who was traveling alone in Southeast Asia and went missing for more than a week. His parents, being concerned about not hearing from him, initiated a search, along with his classmates, that included the use of Facebook in order to spread the word of his cause. Facebook, in turn, offered free advertising on its website to help search for the young man and the search spread to other social media sites. After less than 24 hours of their social media efforts, Jacob was located by authorities. (more…)

Being in a Marketing role, I realize the importance Corporate Branding plays in the success of a business. What I have noticed, however, is the large amount of businesses today which think otherwise. Many business’ perceptions of Corporate Branding remain stuck in this idea that branding a company and its products is some sort of “icing on the cake”—so to speak. Branding has become somewhat mundane in the minds of some business individuals and takes a back seat to other business-generating practices. As far as I’m concerned, what those businesses are missing out on is a chance to move their products and services to the forefront of consumers’ minds; this would, in turn, create more business for these companies. What better way to generate business than to use brand recognition and recall to your advantage? I know in my mind, the choice is simple: give branding the proper attention it deserves and increase overall business through customer brand loyalty. (more…)

Rise has delivered success to its clients in many different areas of internet marketing: search engine optimization, pay-per-click, display, email marketing and more.  Recently, we’ve turned our eyes to social media and it’s an area we’re very excited about.

Social media isn’t all that new, but the topic is still one that stumps some businesses and is shunned by others.  Many businesses today know that they need to have some kind of social media presence, but beyond that, many are clueless.  Here are some simple guidelines for deciding how to implement social media and what to do before and during that process, both generally and for internet marketing agencies. (more…)

Today, companies are fighting for our social media attention; with the new Google + and Facebook’s video chat feature, it’s become a fairly difficult prospect to try and decide how to keep up in the social media world. While all of these outlets provide a wide array of opportunities on the personal and business level, it’s often easy to forget what the negative implications of these tools can be. (more…)

Well, not exactly. #oilspill is one of the top 10 trending terms on Twitter right now, and thanks to  people behind the Twitter account @BPGlobalPR (among others) it will probably remain there until there is a real solution for the oil currently spewing in the Gulf of Mexico at a rate of 5,000 barrels a day. That account was created just 2 weeks ago, and has already garnered over 121,000 followers (including myself).

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Real-time search has been available on Google since the end of last year, but it wasn’t until today when my colleague in Costa Rica instant messaged me “(5:18:40 PM) just had an earthquake, went running out of the house” that I really used it. Immediately I jumped on Twitter and searched “costa rica earthquake” and here is what I saw: (more…)

The launch of the new Twitter advertising model (launched 4/13/2010) provided a lot of buzz within the Internet marketing community this past week.  As a service to our readers Rise read through many of the blogs and news articles available and has bullet pointed what we believe is the most important information on the topic.  Below you will see an example of the new Twitter Ads (Promoted Tweets) and bullet points on the facts regarding the Twitter ad model.  We also included our thoughts on the latest news to send the Internet marketing industry abuzz. (more…)