Google Analytics (GA) is an amazing tool and my most heavily used Google Product—next to Gmail. The great part about it is that no matter what skill level you have with the product, you will always be able to see the information you need. However, for those who are first starting to use this product, it is important to know the basics in order find the data you want to see. I feel that learning the basics of Google Analytics falls into 3 simple categories: ‘Who’, ‘Where’ and ‘What’ (‘Why’ and ‘When’ are for a later blog).

(more…)

Google Analytics provides two tools for partitioning traffics results: web properties and profiles.  Both of these tools provide useful ways to compartmentalize data and create unique user access.  However, while seemingly very similar in set-up and construction, there are a few highly relevant distinctions users should be cognizant of when determining which method to employ on their Google Analytics account. (more…)

Search engines spend considerable resources developing relevance algorithms, since a search engine that fails at this quickly becomes irrelevant.  Google Search, through its intimate relationship with Google Analytics, has an unfair advantage in the search market due to the aggregate information available exclusively to Google.  If you don’t believe this, please continue reading.  (Please note that all statements made in this blog entry are the opinion of the author and don’t represent the opinions of Rise Interactive or any related interests.) (more…)

When does it make sense to use and pay for Omniture SiteCatalyst versus using the Google Analytics free solution?  The fact of the matter is there are many scenarios in which a detailed Cost Benefit Analysis may dictate that Omniture is the most cost effective solution.  Many of the scenarios would be unique to an industry, organization, or a specific website.  In this blog we’re going to discuss a few blanket scenarios where in most cases Omniture SiteCatalyst ends up being the most cost effective solution regardless of your unique situation. (more…)

Knowing the paths your website visitors are following on your site is invaluable. One can identify visitor navigational trends, what content is attracting the most attention and areas within your site that are lacking in visitor interest/traffic. Google Analytic’s site overlay feature tells you just this, giving you the power to understand how users are navigating your site. (more…)

This is an update on a side-by-side comparison of Omniture SiteCatalyst and Google Analytics features in a matrix created to facilitate the comparison. Rise Interactive has years of experience implementing and with ongoing consultation for both Google Analytic and Omniture SiteCatalyst.

(more…)