For those of you that might not be aware, Blekko is a search engine that launched in July 2010, with the goal of providing a unique method for clearing through the clutter of search engine result pages to find the information you need – slashtags.  This syntax allows users to filter as part of their initial query.  For example; per the Blekko site demo video a search for “global warming” will return results about global warming in general ranked by relevance (ostensibly in the same manner Google or Bing would return results), whereas a search for “global warming /conservative” will only yield results from sites with a conservative point of view.

In addition to providing a new method for search, Blekko also introduced some SEO tools that were well received by the Internet marketing industry.  Today, we’ll focus on using two of these tools to provide actionable insight for your program.  Specifically, we’ll discuss how to use this information to develop a plan for surpassing unusually “sticky” listings above your own. (more…)

There appears to be a general consensus among SEO’s that the incoming link profile for a website has a significant impact in how the site ranks in the search engine results.  The school of thought alluded to in the title (now outdated, as I will show you) believed that quality was important, but that volume could make up for what you might be lacking in quality.  This might have been true at some point, when search engine technology was a bit more limited, but the landscape has changed entirely.  In terms of relevance to the search query, it’s definitely a positive shift.  However, for Internet marketing managers, link building will now require some additional planning and thought. (more…)

PageRank sculpting is always a hot topic among members of the SEO universe, with hoards of Internet marketers on both sides of the fence. On the one hand, you’ll find SEO firms that insist that PageRank sculpting is the premier tool in making sure you achieve maximum visibility for the important pages of your website. On the other hand, many SEO professionals insist that a) the engines see through this tactic, b) this strategy yields limited results and c) other methods are much more impactful. In today’s blog, we’ll discuss PageRank sculpting in historical and recent context and provide some input moving forward. We are definitely interested to hear your opinions and results with PageRank sculpting! (more…)

With Facebook’s already overwhelming networking presence only getting stronger (400 million plus users and counting), more and more people are recognizing the importance of Facebook as a way to spread the word about their businesses. You can drive more traffic to your company’s Facebook page by implementing an SEO strategy using many of the same tried and true tactics you’ve used for your website. We’ve compiled a list of some easy ways to optimize your Facebook fan page for search. (more…)

YouTube is the 3^rd most popular website on the Internet behind Google and Facebook (from Alexa Top 500 Global Sites). What does that mean? People are regularly uploading, searching for and watching videos on the Web. Here are some essential tips to help you maximize your efforts towards your video content so you too can tap into the millions of people who are turning to videos to gain information.

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